Tracking keywords is one valuable piece of information that you can collect from people coming to visit your website but did you know that you can track what people are searching for on your website’s search capabilities using Google Analytics. Its a little hidden but if you click on “Edit” next to your website’s profile and edit your “Profile Settings” you can select the “Do Track Site Search” option. Have a look below to see what I am talking about.
Once you select this option you will notice that there are a number of customizable settings including the ability to add the query parameter, include or exclude categories from site search and the ability to strip query parameters out of the URL.
Next, run a search on your website for a term and look at the URL address bar. In the case below, the query parameter that is being used is denoted with “s” and now that we have this information its time to add this in Google Analytics.
Lastly, now that we are back in Google Analytics its time to add the query parameter that we discovered in the last step…
With that you’ll notice that your Google Analytics statistics now includes the ability to track the terms that people are using to search your website which becomes highly valuable data when trying to gain insight into what people want when they are looking and searching on your website.