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What Are LinkedIn Visual Profiles and Why Should You Care

In the last few days LinkedIn has released that it will be now giving people the option to create visual profiles.  Now, for those of you wondering just what a visual profile is, much as it sounds its a way to showcase your unique professional story using rich, visual content on your LinkedIn profile.  As you can see here you can take pieces of your work (granted this might not apply to everyone) and add them into your LinkedIn profile.

Linkedin visual profiles

Keep in mind that this feature will only be rolled out to English-speaking countries first and that depending on the career you have it might help you in your career.  They seem to be focused on the attracting people in creative careers lately like web designers, architects, creative director and more but I am interested to see how accountants, scientists, business people and the rest of the LinkedIn community decides to use this new feature that LinkedIn will soon be offering.

LinkedIn Visual Profiles

As for why you should care about this feature, I am still not entirely sure you should.  Depending on the career you are in, I think depends a lot on whether or not you’ll find this feature useful.

Will Chromebooks Replace Traditional Laptops?

Samsung_Chromebook_frontview2_webres

Every so often, especially in technology an new technology comes along that disrupts the previous standard and something like that is happening currently.  Google has recently released its Chromebook which looks a lot like a laptop but acts nothing like it.  Traditional laptops require a lot things to get them running and keep them running including…

  • A larger hard drive physically housed in your laptop
  • Anti-virus software to manage viruses
  • Needing to back up your own information
  • Always needing to update software and drivers
  • Higher costs associated to buying a full laptop with a full suite of software

And those are just the obvious points that I can think of right now.  Now, lets talk about what Chromebooks are exactly which is a cloud-based laptop, in essence.  The term “Cloud” is tossed around a lot today in technology discussions but in the case that is the best way to describe how the Chromebook works because it runs with the help of the cloud.  It updates from the cloud, it stores data to the cloud, it protects against viruses and malware thanks to the cloud.  The Chromebook includes a number of features which are really changing the game in computing today including…

  • Access to all the best of Google functionality from Apps to Youtube and everything in between
  • Uses the Chrome operating system developed by Google
  • Storage to the Cloud is built into the Chromebook – Depending on the model you select you’ve also got the ability to store things on your Chromebook as well
  • No anti-virus software needed
  • Even though the Chromebook boasts the ability to work with an internet connection you can still work offline (without internet) using Google apps like Gmail offline and Google Docs
  • Get free updates done automatically
  • Fast start times.  Chromebooks boast that it takes less than 10 seconds to start up and use

Naturally, you’ve got to think that as technology advances and becomes more mobile things like the Chromebook are a step in the right direction.  I remember about 12 years ago building my own (first) computer with spare parts, installing the operating system, creating a dual boot partition on the hard drive and setting it up myself.  It probably weighed 20 pounds and cost me just over $1000 to put together and had about 10% of the computing power of today’s laptops and tablets.

The Chromebook a step forward for the way that most of us view using a computer today because very little is stored on the device itself and the Chromebook is embracing this movement very early on. My final thought is “How long will it take the rest of us to catch up to using technology this way?”

How to Use LinkedIn Mentions

LinkedIn recently released the ability that when you are sending an update to your network of connections on LinkedIn you can now mention specific people in your network or companies.  Personally this is something that I am happy to see.  A lot of times when I use LinkedIn for networking with other professionals I want to call out specific information to specific people and this now let’s me do just that with a simple at mention.  Simply type “@” followed by the person or company’s name and you can now share your update with that person, company and of course your network of connections.  Have a look at one that I created below as an example of this…

Using Linkedin Mentions

As you can see you can add the name of the company or person you want to mention and than you can share it with your network.  Try it out today and I am sure you will find this functionality useful if you use LinkedIn like I do.

LinkedIn Released Some New Mobile Apps

Well, when I woke up this morning and checked out my iPhone I noticed that the Linkedin app had been updated and I thought to myself “No big deal” until I installed the app and thought ” Wow this is so much better than the old LinkedIn app.  Here is a side by side comparison of the old LinkedIn App for mobile devices like the iPhone.

LinkedIn app - Before and After look of the app

What I personally like about this redesign of the LinkedIn app is how they make use of limited screen sizes like an iPhone to pack in the same amount of content but it doesn’t leave you feeling like the text is too small that I can’t read it, it doesn’t look as washed out as the older LinkedIn app does and it feels like a smoother navigation path through LinkedIn.  The one potential drawback that I can see in using the new app is that I am still getting used to where things are in the new app but that hasn’t been a turn off from using it, its just that there is a slight learning curve to finding things that I knew where to find in the old app, like my profile.  Check it out today if you are on LinkedIn.

Product Review: Gutensite

gutensite180x180Now, you may not have heard of Gutensite CMS before but if you haven’t don’t worry because I am here to tell you all about it.  As a company they launched in 2008 with the idea of releasing a high quality, deeply customizable and scalable content management system solution for small to mid sized business and non-profit organizations.  The Gutensite platform itself was recently voted only 2nd to Squarespace by CMS Critic People’s Choice Awards as the best website builder around!  Needless to say there are a lot of passionate people around this CMS product offering so let’s have a closer look at it.  If you are interested in seeing how easy it is to operate Gutensite there is a quick 2 minute video they’ve done to showcase the functionality and design quality that Gutensite provides its user base.

 Design Options for Your Gutensite

There are a number of options that you have available either as a customer of Gutensite or a designer developing a site for a client including:

  • Free Designs – Gutensite provides a number of high quality free templates for people looking for a professional look to their site.  Check out more free themes here.
  • Custom Designs – The team at Gutensite or an authorized design partner can build you a site specific to your needs that will walk you through strategy, design, development and search engine optimization considerations for your business.
  • Open platform for Third Party Designers – Gutensite supports third party designers to produce some amazing sites for clients
  • Gutensite separates design from content – As all good CMS systems do, Gutensite gives users the option to make changes to content without getting tangled up in design challenges.

The interface of Gutensite is pretty user-friendly overall with links so that you can view your staging site, view the different types of content and the various content types available including forms, design, promo modules, my pages, blog and profiles.  Have a look here…

Gutensite general admin area

From here the many options for users of Gutensite to publish, edit and modify your website further.  Let’s look at the various areas of the design section to help you learn how you can setup Gutensite for your own needs with your design needs in mind.

Design

Gutensite Design Content Type

The Design section of Gutensite gives its users the ability to add content to their website, manage images, modules which are really editable content sections on your site and social media links.  In the general section of the content site you can make changes to your site’s name, your site’s stub name which is sort of like the buy-in or slogan for your site, the welcome text, quote text and Extra text.  As you can see from all these editable areas you don’t even need to touch the design to get what you want out of your Gutensite.  If you aren’t happy with a free design you can select another with the “Switch Design Skins” link as seen above.  Needless to say, its highly adaptable to whatever your business needs are.

The Design section is broken down into a few areas including:

  • The “General” area
  • The “Images” area
  • The “Module area
  • The “Social Media” area

For those of you who are third party designers building sites for clients Gutensite can also handle your needs to add your own style to design work and for those of you looking for custom designs there are a number of options that exist today to get this done and working for you.

How to create Pages for your Gutensite

I wanted to make sure that I cover a couple of keys to using Gutensite for your website needs.  In this case, we are talking about page creation.  As you can see its fairly straight-forward to create pages but I wanted to highlight some key areas to help you create pages for your Gutensite easier to use.

How to Create a page in Gutensite

Things to note about the Pages Section on Gutensite that make it easier to use:

  • The “Add New” button allows you to quickly create a new page for your Gutensite.
  • If you want to search for a page you’ve already created there are a number of options you can use, sort by and display the search results which definitely helps if you are running a larger site with more content
  • You can export your site results from Gutensite if you need them outside of the Gutensite application and interface

Deep Dive: Pages

Now that we’ve talked a bit about pages let’s do a bit of a deep dive on pages in Gutensite so that we can look at the innerworks of pages, where you can find SEO options, extras that let you tweak the hell out of your pages, add custom coding to the header and footer as well as blocks of Javascript and CSS just to name a few.

Gutensite Deep Dive on Page Setup

As you can see here, the main area of the page looks fairly standard.  What I like to see is that you’ve got the option to switch between “Code View” which is friendly for coders and “Visual Mode” which is very friendly for non-coders.  The “Visual Mode” will give you a lot of options to format and add content to your pages so if you aren’t comfortable with coding I suggest you use this way of setting up your pages which will save you time and frustration.

The “Friendly URL” text area is important if you want to make your page links look pretty such as “http://www.mysite.com/about-us” instead of something like “http://www.mysite.com/klowoew9999_20202?a3“.  Please note that when you enter the page title you automatically have a friendly URL added to that field but you can edit it at any time.

Now that we’ve covered the “General” section of page creation in Gutensite let’s look at the “Extras” section next.

Gutensite Extras Section on Pages

There are a number of design and content elements that this section gives you access to including:

  • Page Layout (Still a Beta feature)
  • Heading
  • Subheading
  • Pullout Quote
  • Info List
  • Secondary Content
  • Link URL and Link Title
  • Header Icon
  • Related files

The important thing to note is that depending on the design you’ve chosen you may or may not have access to some of these options if the section is not included in the design you’ve chosen.  If you want to have access to something that isn’t currently apart of the design you have today then custom coding may be needed to expose this on your Gutensite.  Now, let’s have a look at the “Page Settings” section available on pages in Gutensite.

Gutensite Page Settings on Pages

The “Page Settings” section on Pages in Gutensite is the heart of where you are going to go to add SEO elements like Search Engine Description, Search Engine Keywords, Browser Title as well as adding or removing Google Analytics tracking, blocking search engines from crawling your page and adding custom code or content to the header or footer of the page, custom to specific pages as you sometimes need to do.

Lastly, Let’s look at the “Menu” section for setting up pages.  This really just controls where this page will be visible on your Gutensite in terms of the menu or menus it shows up on.

Blogging on Gutensite

Making a blog in Gutensite

Once you’ve mastered the pages on Gutensite if you choose to setup a blog the functionality of pages is mimicked in a lot of ways in the Blog section of Gutensite.  Where the differences exist are that you have to…

  • Setup Authors and associate them to articles in your blog
  • Create categories for your articles and associate articles to them on the articles
  • Review and moderate comments that you blog receives from readers

I hope that you’ve found this product review informative for those of you looking for a hosted CMS system and I hope that it answers some of your questions about how Gutensite works and can be used for your needs.

Special Note: If you are interested in signing up to check out Gutensite please take the following steps if you want to get the Pro version of Gutensite as a trial for 14 days by default and if you sign up through my links on this site you’ll get 30 days free.  Click here if you are interested.

Technology and kids don’t mix

ipad2It’s been my experience raising two daughters that technology and kids simply don’t mix.   Case in point.  Last weekend was Easter weekend and we took the kids to see Nanna and Grandpa and during the course of our visit we decided to use my iPad to play bedtime music for them.  So the girls went to sleep and we thought that was the end.  Well, my oldest daughter decided that she wanted the iPad in her bed and was playing with it when my wife found her.  My wife presented me with the iPad shortly after and a problem “I can’t get the speakers to work” and I thought, no problem, I am a pretty technical guy and I should be able to figure it out.

2 hours later, I still didn’t have working speakers and I was visibly frustrated by this.  In the end, after combing through Apple’s support forums (which offered me every possible way to fix this issue but didn’t actually work) I decided the only way to fix it was to reset the iPad and finally I had my working speakers again.  Which brings me to my point that sometimes “Technology and kids don’t mix”.  Now, I am all for learning and teaching my kids how to do things but if you are going to give your kids an iPad, Laptop or some other piece of technology I suggest that you make sure you ask yourself this question “Is it okay if my _______ gets broken?” and if you can answer “Yes, I am okay with that” then you won’t go wrong.

How to Hide Annoying Posts on LinkedIn

If you use LinkedIn than I am sure you’ve run into this issue where some of your connections post annoying or too many updates at one time and it clouds your view from what you really care to be able to see on LinkedIn.  If that’s the case than you should know that you can hide posts from people on LinkedIn pretty easily.  When you hover over a posting that someone in your network has made a link called “Hide” will appear to the upper right hand side just like below…

LinkedIn Hide Functionality

Once you click “Hide”, you will notice that you have the option to undo your request however if you don’t undo it you will not see updates from your connection.

LinkedIn - How to Undo Hide

You no longer need to see all the updates from all of your connections on LinkedIn unless you want to see them.

I just released my Shopify Made Simple eBook for Free

Shopify-2010-black

For those of you running a Shopify Store, considering Shopify for their business or interested in learning more about Shopify I’ve written an eBook that I decided to offer for free.  While Shopify is a pretty intuitive ecommerce platform to use for your business I wrote the book from the perspective of the beginner to intermediate user.  I hope that you find it useful in starting your business using Shopify but if you have any questions, suggestions or things you want to see in future versions please let me know.

To Get A Free Copy of This eBook:  If you want to get a free copy of this eBook than please subscribe to my email list and I will personally send you a copy, free of charge.

Newsletter-sign-up

 

When to Use Google’s Disavow SEO Tool

Google Disavow tool

In light of all the black-hat SEO link building practices that some shadier webmasters employ to get to the top of Google, the company has recently released a tool called the “Disavow” tool.  Sounds pretty cool right?  Kinda like saying “I disavow all knowledge” the tool does something similar to that but I think Google does a pretty good job of telling people what Disavow does…

Today we’re introducing a tool that enables you to disavow links to your site. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.

Source: A new tool to disavow links

The interesting thing about this tool is that it’s really designed to NOT be used by most webmasters and website owners unless absolutely necessary and for the novices out there its important to understand that this feature is not for the beginning or intermediate webmaster.  Only advanced webmasters only according to Google should be using this tool.  So what are the primary use cases to use the Disavow tool?  Here you go…

Main Use Case  for Using the Disavow tool- One of the most common reasons to use this tool is if you’ve hired a bad SEO company that has done some unethical SEO link building or if you made a mistake and employed black-hat or unethical SEO practices.

If  you don’t fall into this use case you can go through Google’s Webmaster Guidelines document (click here to get it) and take all the precautions to make sure you’re website follows all technical, quality and design and content guidelines to ensure that the SEO efforts on your site are accurate and up-to-date.

How to Use County Tax in Shopify

Someone recently contacted me after having troubles finding a way to charge taxes in the provinces that they do businesses in.  Naturally, I found the question intriguing enough that I wanted to research it and what I found was interesting  first of all was that there was no app to do this which means that you need to rely on native functionality in Shopify.

Next, I logged into my test site to have a look and what I found was interesting is that Shopify currently has a feature called “County Tax Beta” which you can opt-in or opt-out of depending on if you want to use it.  If you didn’t than you might decide to use regions and set it up that way but what county tax beta gives you is…

County Tax (currently in beta) is a new feature that automatically calculates the state and county sales taxes for a purchase based on the customer’s zip code. If the shop has County Tax enabled (new shops have it enabled by default, and as of April 2012, nearly half of all active shops do), the tax rates defined for the state will be ignored in favor of the tax calculated by County Tax, which is more accurate.

Source: http://wiki.shopify.com/Province_%28API%29#Special_note_for_U.S._Shops_using_the_County_Tax_feature

So you might be asking yourself, “that’s great Luc, but what does it look like when this feature is used?”  Let me show you here…

Shopify - County Tax Beta feature

For those of you who want to opt out of using this feature please feel free to look for the following link and simply click it to opt out.

Shopify - county tax beta opt out option

Whatever you might decide to do and even though this is still in beta it is a very useful feature that allows you to quickly setup taxes in Shopify and organize it in a way that makes sense from a country by country perspective.  If you haven’t checked out Shopify as an ecommerce platform feel free to click here and check it out.

How to Use Jetpack Plugin to Publicize Your WordPress Posts

Jetpack for WordPress - Publicize feature

After doing an initial dive into Jetpack, a plugin that allows you to use some of the features available to WordPress.com users on your WordPress hosted site I wanted to spend some time focusing on the Publicize feature that it offers.  What publicize allows you to do is to automatically share your latest WordPress posts across social media networks like Facebook, Twitter, LinkedIn and others.

Jetpack for WordPress - Publicize Sharing SettingsAs you can see above here, to share the posts that you publish on your WordPress site across a social media site like Facebook the first thing you need to do is add a connection to the social media network of your choosing.  You’ll notice that you are prompted to go to the Facebook app and follow the prompts and then you will be directed back to your hosted WordPress site.

Jetpack for WordPress - Choosing the Facebook page you want to publish your posts to

When you do, you can select the Facebook page that you want or your own personal profile that you want to publish your WordPress posts to and share them socially in the social media network of your choice.  Once its all setup from their you will see the that the connection has been made to the social media network of your choice.

Jetpack for WordPress - Social connections

Another interesting thing that you will notice is that on your WordPress posts now you will see the option to publicize your posts on social media networks like Facebook.  If you click on the “Edit” link you can actually edit the message that will appear on your social media network profile or page.

Jetpack for WordPress - Publicize on WordPress posts

The publicize function in the Jetpack plugin really allows you to take advantage of pushing your content to social media networks without a lot of coordination on your part so if you are running a WordPress site and you are looking for a way to share your content quickly and easily you’ve got to try this out.