How to Setup Timeline on your Facebook Profile

Most of the people in the free world use Facebook today. It’s great to connect with friends and aqcuintances, like a whole bunch of things, look at what your friends like and now you can go back in time using Timeline. Some people out there have taken the leap and are using Timeline on Facebook.  The real question when it comes to using Timeline is to whether or not to activate it on your Facebook profile.  With certain new sources in the media and web hinting that Timeline will soon be mandatory pretty soon it may not matter whether or not you want Timeline.  For the purposes of this article I wanted to talk about some of the potiential issues that this change may cause you and some of the features that Timeline boasts to those who choose to use it.

Gotchas

Once you upgrade you can’t go back – I don’t know why software companies do this but once you enable a feature, you might check it out, decide that you don’t like it and want to turn it off.  Once you get Timeline on facebook you are given 7 days to make changes to your profile page before they become live to everyone else including setting up the feel and feel of your Facebook profile and the security that you want to have on your profile.  The thing is once you make the change its not possible to go back to the old profile view of your Facebook profile page which is definitely off putting to say the least.  Just remember this when you are clicking the “Get Timeline” green button on Facebook.

Soon Facebook will make changing to Timeline the “defacto” standard for all users but for the time being its your choice as to use it or not use it.

Nice to knows

  • Preview Your Timeline – One of the best things that you can do in my opinion is to preview timeline before adding it to your Facebook profile for the simple reason of having time to play with your Facebook profile before the changes are visible to everyone.
  • Create a Cover for your Facebook Page – When you add Timeline to your Facebook account you are given the ability to add a cover to your Facebook profile page.  Its definitely a neat option to customize the look of your Facebook page making it instantly unique and memorable for your friends, colleagues and other people that know you or happen by your site.
  • Highlight your Stories and Photos – If you are a traditional Facebook user this might not even appeal to you.  Now on the other hand if you love new technology and a new way of representing yourself on Facebook.   Its a really interesting concept because it allows you to customize a lot of how people experience your Facebook profile.

How Can I Setup Facebook Timeline?

The first thing you want to do in order use Facebook Timeline is to simply click the “Get Timeline” button on the Facebook Timeline page.  Once you do this you can go to your Facebook profile and see what it looks like and what you will also see are options to now setup the “Cover”, privacy settings on pretty much everything from pictures to likes and things about you.  By default it seems to be set to display to friends.

When you are finished making changes to your Facebook Profile now using Timeline simply click on the “Publish Now” button and your Facebook Profile will now be using Timeline.

Useless CSS3 Patterns

I hope you are ready to check out some useless CSS3 patterns.  With the raise of HTML5 and CSS3 it was only a matter of time before someone created some design options for designers and web enthusiasts and that is exactly what eCSSpert has put together.  One of the projects that they’ve created is Useless CSS3 Patterns, a site that in my opinion is the exact opposite in that its very useful both as source of inspiration and a teaching tool for people looking to learn a little more about CSS3 and how to apply it.  The most interesting part is that when you select a design pattern you have the option to check it out in an editor right in the web browser which is not only cool but also useful!  Check it out today! 

Scheduling Posts to Social Media Networks Using HootSuite

HootSuite - Social Media Dashboard
This is a social media marketing tool that I just had to review because it sounded interesting.  With social media marketing taking a bigger part of marketing initiatives in all types of businesses these days, any tool that promises a straight forward way to manage all your social media networks at a glance and gives you the tools to measure them leaves me thinking “I just need to check it out and see if the rumors are true”.

 My first glance at HootSuite

Having a look at any piece of software today usually leaves me thinking “That’s it” but that wasn’t the case looking at HootSuite.  First of all, its free to try which I like.  There is nothing worse then a wanting to try something that promises to be great but asks that you part with a credit card charge.

The interface is easy enough to use and within a few minutes you should be flying, adding Facebook profiles and pages, LinkedIn accounts and twitter profiles like no one’s business.  There are some really interesting features including the fact that you can schedule communications to go out to your social media profiles on a specific date and time, you can also integrate with Google Analytics and Facebook Insights for analytics data collection all in one place.

Now, that we’ve talked about a few of the features and a little about what HootSuite can do I think its time to get into some of the features of this product to understand them better and learn how you can use them for your business.

Scheduling Posts on Social Media Networks

Scheduling posts on social media networks is not something that you can’t do with any social media network like LinkedIn or Facebook today.  This is definitely a feature that a small business owner or social media marketing professional could use to setup posts for the week or month and manage their online marketing with respect to social media.  As you can see below there is what the scheduling feature in HootSuite looks and feels like…

After you’ve created your scheduled post now you’ve got to find it which can seem a little daunting but if you go to the left side menu and hover over the “Publisher” section this is where you will find your scheduled posts just like I’ve shown you below…

Lastly, you should see the scheduled post appear on your choosen social media outlet of choice.  In my case, I tested using my Facebook page and the scheduled post appears just as advertised as you can see in the follow screenshot.

This might just be one of the biggest selling features of using HootSuite and you can even schedule in bulk.  There are a number of other features that HootSuite offers including Report Builder, Assignments, Team Members and more so check out HootSuite and I hope you enjoyed learning more about scheduling your posts to social media sites using HootSuite.

Using CustomPress for the First Time

Today I wanted to walk you through using the Custom Press plugin for WordPress.  Now for those of you who aren’t or have little to no interest in coding, relax, and don’t break out into a cold sweat this isn’t going to be one of “those” articles.  Custom Press is a Plugin that allows you to customize WordPress Post Types (meaning what we would normally call “posts” and/or “pages” in WordPress) so that you can customize to your heart’s content.  It also gives you plenty of control over taxonomies (meaning categories for your custom post types).

Let’s dive into how you can first of all create custom post types and taxonomies so that you can use them in your site and also how you can embed them once you’ve created them.  Sit back and enjoy the screenshots.  Once you’ve done the hard work of installing the plugin (and by the way its not hard at all)  the next thing to do is to find it and configure it.  Most plugins that you install create their own heading in your WordPress backend dashboard however Custom Press doesn’t.  It creates the sections for Post Type and Taxonomies under the “Appearance” section for your theme as you can see below.

Step 1: Creating a Custom Post Type

Creating a custom post type is not that hard using Custom Press.  Click on the “Post Type” option and you will be taken to a page like this…

From here enter the name using a standard naming convention, the plural and singular label of the post type and a description about the post type and click “Save“.  What you will notice after saving your custom post type is that you will have an option in your left side navigation menu representing your newly created custom post type just like what you see below.

When you click the “Add New” option from the menu you’ll be brought to a page that looks a lot like the standard post and page post types with a few exceptions including the fact that the name is related to the customer post type that you created.

Step 2: Creating Taxonomies

Taxonomies are important for creating your custom post types in that they outline the categorization of your custom post types.  For example, if you create your custom post type called “Books” using Taxonomies you can outline genres, price points, authors and languages using a taxonomy structure.  The best way to think of taxonomies is to think of it like a category, something I am sure we are all familiar with and use it that way.  Let’s have a look at setting up taxonomies.

As you can see above all you need to do is set the taxonomy name, singular and plural labels and select the post type you want to apply it to whether its a standard post type like a page or post or a custom post type like we talked about previously.

Once you’ve saved your taxonomies you can start to use them in your post types to build out your hierarchy.  Lastly I wanted to show you just how to embed these custom post types and taxonomies into your WordPress website.

Step 3: Embedding your custom post types and taxonomies into themes and plugins

The real magic behind using Custom Press is the fact that you can take the post types and taxonomies and start to include them into your website.  In order to embed the post type or taxonomy you’ve created into your website in any custom manner you need to hover it first.

When you click “Embed Code” you’ll notice that it generates code which you can then embed into the functions.php file of your WordPress theme.

Now that I’ve  shown you how you can customize WordPress using custom post types and taxonomies I urge you to check out the Custom Press plugin to customize your WordPress website.

 

How to Segment Website Traffic in Google Analytics

The team at Google Analytics has been working on a new user interface and a lot of new features and functionality lately and today I wanted to highlight one area in particular.  Most marketing people and business owners are interested in segmenting their traffic to see how their customers and visitors are using their website.

With Google Analytics new user interface its now possible to select a number of default segments called “Advanced Segments” which include a number of excellent pre-existing segment options like paid search traffic, non-paid search traffic, visits with conversions, visits with transactions and many more.  Have a look at how you can find this below…

… The great thing about working with advanced segments is that you can apply more then one to a date range of web analytics data and extract meaningful insights into what is happening on your website.

How to Setup WP E-commerce for Affiliate Marketing

Most of the ecommerce platforms out there aren’t built for people to build a catalog for affiliate marketing on specific products or cross selling opportunities for other websites that partner with you.  I wanted to give you a tip today that allows you to use WP E-commerce for affiliate marketing using their “Off Site Product Link” functionality.

Step 1: Once you’ve installed WP E-commerce into your website go to one of the products in your WP E-commerce store or a new product and look for the following section on the page…

Step 2: Enter your affiliate link and the text for this link and save it.  Doing this will override the “Buy It Now” and “Add to Cart” links pointing them to the external website.

If you do affiliate marketing and you are interested in marketing products individually either as a part of your website or you want to create a catalog of products to endorse on your website that point to someone else’s website they this is a great way to do this easily.

How to Setup Web-to-Lead pages for Sandbox Testing

Here is a tip for anyone setting up web-to-lead pages using SalesForce.  SalesForce for those of you who don’t know is a world class CRM solution and the ability to generate and integrate web-to-lead functionality into your website or land pages gives you a lot of additional functionality after you get your lead data into SalesForce.

If you happen to be testing a web-to-lead page generated in your Sandbox currently you may notice that you are having issues when you save it as an HTML file locally and test it further as you develop validation for it, passing other hidden values and things of that nature.  No leads are showing up in your Sandbox as you test is the most common one and if you are new to working with HTML, web pages and web-to-lead forms then this tip could be pretty valuable for you.

Step 1: Log into SalesForce and go to Setup | Customize | Leads | Web-to-Lead and generate your web to lead form

Step 2: Copy and Paste the code into an HTML editor and edit following lines of code…

<form action=”https://www.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8” method=”POST”>

and change the ‘www’ to the instance that you sandbox is running on. So if you have a Sandbox running on CS4 it would look like this:

<form action=”https://CS4.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8” method=”POST”>

Lastly locate the oid value and set it to the value of your sandbox instance of SalesForce.

<input type=hidden name=”oid” value=”00Dxxxxxxxxxxxx“>

Step 3: Save the HTML file containing the Web-to-Lead form and use knowing that the leads generated will appear in your sandbox now.

Best Practice: Save the web-to-lead form locally on your PC if you want to edit and make changes to it as SalesForce doesn’t currently store web-to-lead functionality in SalesForce.

I hope that you found that brief tutorial on how to modify the web-to-lead code in order to test it in a sandbox before using it in production.

5 Great Options to Build Responsive Websites

When I talk about “Responsive Websites” what I am referring to is the ability for a website to adapt to devices of various screen resolutions using a CSS framework. There are a number of frameworks that you can use to develop responsive web designs and most of the theme development companies out there today are currently making plan to or are releasing designs that are responsive by nature. To say this is a “game changer” is an understatement.

With so many people accessing websites on mobile devices web development it seems needs to follow suit. I wanted to showcase 5 such frameworks that help with developing a website that can incorporate responsive web design and give your website the ability to be viewed scalability on most mobile devices and PCs out there today…

CSSGrid.net

 

Skeleton

978 Grid System

Columnal CSS Grid System

Less FrameWork 4

 

 

 

 

 

 

How to Setup Products in WP E-commerce

Setting up products in any ecommerce platform whether it runs on WordPress or not is a key concern for most people usually with questions of “How easy is it to use?”, “Can it handle my business needs?” and “Can I manage and make changes to it by myself?”.

I wrote in a past article about how you can import products in WP E-commerce and in this article it is my goal to talk about the finer points of how to configure products in WP E-commerce.  I work with enough different technologies on a given basis to know a good software product and WP E-commerce is a pretty solid ecommerce offering.  When it comes to products and product management they’ve nailed a lot of the core features and options of products so lets explore a few of them.

Setup Shipping on at the Product Level

As opposed to setting shipping at a category or store level what setting shipping at the product level provides is a way to manage the various options you have available.  As you can see in the following screenshot its possible to set the dimensions of your product including width, height and length, weight and local and international shipping settings.

Lastly you keeping restrict shipping on products individually.  Having this control at the product level makes it easier for those special cases where you need to setup something for specific products versus all products.

Sale Pricing and List Pricing on Products

Another useful feature when setting up products using WP E-commerce is that you can have various pricing setup at the product level including sale price, regular price, pricing in different currencies, setting a product as a donation or using Table Rate pricing which is a conversation for another time but regardless these options are powerful.

Stock Control

Personally I think that WP E-commerce has done a good job at starting down the path of stock control however WP E-commerce is not a full ERP solution and its ability to track stock limits at a glance is not a core strength.  But if you are looking to sell limited quantities of product then this is something that WP E-commerce can help you with.

 Setting Tax at the Product

WP E-commerce gives you the ability to apply tax at the store level and the product level.  It also gives you the ability to make items tax exempt at the product level as you can see in the following screenshot.

Naturally I could talk about the standard features available with any ecommerce systems out there but for the purposes of discussing products I wanted to showcase the fact that a lot of features and functionality that are available at a store level can be applied to products individually in WP E-commerce.

How to Add a Facebook Like Box to your Website

If you are going to get more people liking your website then you are going to have to add a way to promote your Facebook page on your website.  Today’s tip is a good one for those of you looking to add social media elements to your website.

In order to find the like box for your website you will need to go to “Edit Info” on your Facebook Page and click on “Resources” and “Use Social Plugins”.  On this page select the “Like Box” option and that will take you to a page that looks like this…

You can then customize the attributes of the Like Box for your website by adding the URL of your Facebook page, width of the Like Box, the option to show faces on your Like Box, Show the header and show the stream from your Facebook page on your website as you can see below.

When you are finished customizing your Like Box the last thing to do is to click the “Get Code” and select the style in which you want to generate the code for your Like Box in.  You can select from HTML5, iframe and xfbml.

Once you are finished simply copy and paste this code into your website and people will like you and your company on your Facebook page in no time!