Personally I don’t think I’ve ever heard of 404 pages explained in this way. This is a great video that discusses why most people and companies fail when it comes to optimizing the 404 page found in most websites today and how companies have taken this and turned a negative experience into something positive and even brand building. Renny Gleeson, who is not only a fantastic speaker but in this video he perfectly explains the benefits of a well executed 404 page and turning it into trust and the ultimate opportunity.
About Luc Arnold
I am a Web Consultant and Blogger with over 8 years of experience deploying, customizing and working with various web technologies. I am based out of Canada and have a wife and daughter. I love learning new web technologies and techniques and blogging about it all. I also love a good cup of coffee, hanging out with my wife and daughter, reading the latest tech books and newspapers and listening to music.