How to Design a Creative 404 Page For Your Website

Personally I don’t think I’ve ever heard of 404 pages explained in this way. This is a great video that discusses why most people and companies fail when it comes to optimizing the 404 page found in most websites today and how companies have taken this and turned a negative experience into something positive and even brand building. Renny Gleeson, who is not only a fantastic speaker but in this video he perfectly explains the benefits of a well executed 404 page and turning it into trust and the ultimate opportunity.

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