How to Segment Website Traffic in Google Analytics

The team at Google Analytics has been working on a new user interface and a lot of new features and functionality lately and today I wanted to highlight one area in particular.  Most marketing people and business owners are interested in segmenting their traffic to see how their customers and visitors are using their website.

With Google Analytics new user interface its now possible to select a number of default segments called “Advanced Segments” which include a number of excellent pre-existing segment options like paid search traffic, non-paid search traffic, visits with conversions, visits with transactions and many more.  Have a look at how you can find this below…

… The great thing about working with advanced segments is that you can apply more then one to a date range of web analytics data and extract meaningful insights into what is happening on your website.

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