Tagging blog posts is something that probably ranks pretty low on most people’s radars and you might even think “What is the purpose of tagging a post?” and it’s a good question to ask whether you are new to blogging or not.
Why Tag Your Blog Posts?
Tagging a blog post or article gives people another way to search on your website. For instance, if you write a number of blog posts with the phrase “ecommerce” when someone clicks on that tag in your article they can view other content that you’ve referenced with the phrase “ecommerce”. It’s a very useful practice and one that viewers of websites and blogs use daily to find out more about what they want. So how do you do it?
Add tags to the blog article – I’ve used WordPress to showcase how to do this but you can do it in the CMS (blogging) system of your choice.
Your visitors click on a tag and can find more articles that reference the same tag found on the article that they are reading that you’ve tagged
When you click on the tag in a specific blog post it will direct you to a dynamically generated archive where all articles that reference that tag are shown giving your blog’s readers the chance to read more content.
How to Tag Your Blog Posts for Greater Precision?
This brings me to the reason behind this article. How many times have you been to a website and been reading an article only to find one of the following scenarios…
- There are no tags - If you have no tags on your blog posts then my first question is why don’t you create some tags? It makes it super easy for people to find what they are looking for when they come to your website in a single click!
- There are too many tags - If you’ve got too many tags on your articles this can prove to be difficult because in order for people to make effective decisions about which tag to choose sometimes having too many options available stops people from making a decision.
- There are unrelated tags – When you have unrelated tags on your blog posts this will probably confuse people and lower the click through rate on tags for these posts.
When you are blogging about a specific topic your goal shouldn’t be to confuse and drive away your audience so let’s discuss some best practices that can help you to avoid this problem in the future.
Best Practices for Tag Selection?
The end goal in selecting tags is to give people a few options that give them access to more content. Here are some guidelines that can help you select tags for your blog postings with greater accuracy.
- Choose 4 or 5 tags based on the keywords featured in the article – If you are targeting people for specific keywords on search engines then it only makes sense that you do the same thing with tags
- Use industry specific phrases – For example, if you ran a blog about welding and you were writing an article about pipefitting then choosing the phrase “pipefitting” is a good practice because chances are that someone that reads your article would want to know more about this.
- Look at the blog posting title – When selecting tags for your article the blog post can give you some ideas as to the tags that you can reference for your blog post.
If you follow these 3 best practices for tag selection then your readers will definitely appreciate this through a lower bounce rate and more pageviews! Put it into practice on your blog or website today!